Defence diplomacy Ukraine and the Global South
Defence diplomacy Ukraine and the Global South
Author(s): Omar AshourSubject(s): Security and defense, Politics and Identity, Russian Aggression against Ukraine, Russian war against Ukraine
Published by: Kolegium Europy Wschodniej im. Jana Nowaka-Jeziorańskiego we Wrocławiu
Keywords: Defence diplomacy; Ukraine; Global South; war;
Summary/Abstract: Based on previous experience, strategic communications – including defence diplomacy – are usually built on the principle of the “Five Ms”: messages, messengers, media, mediums and mechanisms. The messages should be tailored carefully to the audience, addressing political narratives, shared historical experiences, socio-psychological aspects, instrumental issues and cultural affairs. Ukraine should come out strong in the messaging and other pillars of this strategy when trying to cooperate with the “Global South” and procure military support.
Journal: New Eastern Europe
- Issue Year: 2024
- Issue No: 03 (60)
- Page Range: 68-74
- Page Count: 7
- Language: English
- Content File-PDF
