„NIE PRZENOŚCIE NAM STOLICY DO KIJOWA” ANALIZA INTERNETOWEGO DYSKURSU ANTYUKRAINIZACYJNEGO PO 2022 ROKU
“DON’T MOVE OUR CAPITAL TO KIEV”. ANALYSIS OF THE ONLINE ANTI-UKRAINIAN DISCOURSE SINCE 2022

Summary/Abstract: The article aims to supplement knowledge on the social consequences of thefull-scale aggression against Ukraine launched by Russia in February 2022 withan analysis of the discourse of resentment towards Ukraine and the Ukrainians.Based on a study of online videos posted on YouTube and CDA.pl, the authorprovides answers concerning who the makers of such messages are, what contentmakes up the discourse of the so-called “Ukrainization”, and how this contentis constructed. The study discussed here constitutes a kind of reflection onthe general mechanisms behind the creation and dissemination of xenophobicdiscourses. Symbolic power exercised through traditional media contributed to theemergence of a media-based narrative of Polish-Ukrainian friendship, of mutualkindness, and of the assistance provided by one side and resulting in the gratitudeof the other. However, new information and communication technologies havebrought about the dissipation of this power, one of the consequences of whichmay include the making and watching of niche views incompatible with thegrand narrative reiterated in interpersonal interactions and in the prevailing mediacontent.

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