Czynniki kształtowania satysfakcji uczestnika questingu w przestrzeni miasta
Factors of satisfaction of the questing participant in the city space

Summary/Abstract: ‘Questing’ has been operating on the market for tourism services in Polish cities for two decades. Theresearch carried out has made it possible to identify the factors influencing participant satisfaction throughthis method of providing access to cultural and natural heritage. Field verification has been undertaken of thepresence and content of logbooks as well as a classification of the evaluations and opinions contained on thequesting websites developed for Małopolska voivodeship. Comments made by tourists, visitors and residents,in the vast majority of cases positive, are mainly a result of the presence, location and form of the so‑calledtreasure. Questing participants also emphasised the importance of the cultural value of the area through whichthe route runs, the cognitive motivation to undertake this activity and the recreational walking context. Thesignificant advice, greetings and recommendations given by those who completed the quest testifies to a senseof shared responsibility for the final quality of this innovative service. It was shown that the specificity of thecomments from notebooks (logbooks), and the opinions found on the quest supervisors’ websites were dif‑ferent. In the former, clients are more focused on leaving a trace of their presence and contacting subsequentquesting participants, rather than evaluating the quality of the quest itself, as in the case of the websites. Thismay provide a clue for further research on questing attractiveness and customer satisfaction factors.

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