DEVELOPING A MASS MEDIA (OR DIGITAL MEDIA) ANALYSIS
DEVELOPING A MASS MEDIA (OR DIGITAL MEDIA) ANALYSIS
Author(s): Ștefan VlăduțescuSubject(s): Media studies, Theory of Communication, Crowd Psychology: Mass phenomena and political interactions, Sociology of Culture, Sociology of Politics
Published by: Editura Sitech
Keywords: mass-media analysis; digital media analysis; development of the media analysis product; inference;
Summary/Abstract: A mass media analysis is a complex product that is made following a multivalent process. This process includes four stages: understanding the topic (problem definition), establishing facts and generating hypotheses, processing information/raw data, and developing the analytical product. The actual development of the media analysis product includes: presenting the fact/facts, carrying out a scientific and creative analytical approach, making inferences (inductive, deductive, transductive procedures), qualitative and quantitative radiography, determining the effects (yield) (accuracy and profitability) and drawing up conclusions.
Journal: Annals of the University of Craiova for Journalism, Communication and Management
- Issue Year: 9/2023
- Issue No: 1
- Page Range: 112-114
- Page Count: 3
- Language: English
