SOCIAL MEDIA AND THE FIGHT FOR HEARTS AND MINDS: GENERATIVE ARTIFICIAL INTELLIGENCE AS POLITICAL CAMPAIGN INFLUENCE TOOL
SOCIAL MEDIA AND THE FIGHT FOR HEARTS AND MINDS: GENERATIVE ARTIFICIAL INTELLIGENCE AS POLITICAL CAMPAIGN INFLUENCE TOOL
Author(s): Dorel DANCIUSubject(s): Media studies, Civil Society, Governance, Security and defense, Theory of Communication, Studies in violence and power, Social Informatics, Globalization, Geopolitics, Politics and Identity, Identity of Collectives, Peace and Conflict Studies, Fake News - Disinformation, Hybrid Warfare
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: Social media; political communication; generative AI; influence; disinformation; online propaganda
Summary/Abstract: Social networks are important tools at the hands of political actors due to the direct connection with voters. Candidates and campaign teams can easily send messages to voters and can also see how they react to those messages and access the personal data available in each account. From the aggregation of this data through specific technical instruments, it is also possible to obtain segmented voting profiles. Campaign teams can thus adapt their communication flow to the expectations of the electorate and develop campaign strategies based on data. In the era of digital revolution, political actors' use of generative artificial intelligence through social media gives them the ability to create personalized messages, but also to accurately estimate their impact on individuals and groups. Different state and non-state entities can interfere with ongoing campaigns, influencing the electorate by favoring certain political actors and jeopardizing the democratic practices that should govern the electoral process.
Journal: Studia Securitatis
- Issue Year: XVIII/2024
- Issue No: 2
- Page Range: 120-128
- Page Count: 9
- Language: English
- Content File-PDF
