Dyskusje wokół katastrofy klimatycznej jako pole walki o znaczenie. Analiza na podstawie wybranych tekstów funkcjonujących w przestrzeni kultury popularnej
The discussion around the climate crisis as a struggle for meaning. An analysis of selected texts functioning in the domain of popular culture (Summary)

Summary/Abstract: The article addresses the problem of the discussion around counteractingthe effects of the climate crisis and presents the conflict between two poten-tial ways of solving it: the first one based on the basis of the unrestricted marketand the second one based on administrative and political changes. The authorrefers to the theory of excorporation and incorporation of cultural commodities,the phenomenon of greenwashing and the critique of neoliberalism, to describethe the supporters of political changes’ changing way of articulating their op-position. The subjects of the analysis are texts functioning in the sphere of pop-ular culture: the communication of the fashion giant H&M and statements byThomas Lauren Friedman and Greta Thunberg, representative of both approach-es to fighting the negative changes in the climate.

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