ВЛИЯНИЕ НА РАЗЛИЧНИТЕ КУЛТУРИ ВЪРХУ БИЗНЕСА И КОМУНИКАЦИОННИЯ ПРОЦЕС
INFLUENCE OF DIFFERENT CULTURES ON BUSINESS AND THE COMMUNICATION PROCESS

Summary/Abstract: In today's global world, knowledge and skills in the field of intercultural communication are an absolute necessity for anyone involved in international business. It is important that employees in such companies are prepared for the business and social traditions of the people they work with, and to know the delicate sides of their cultures. It is know-how that adds great value to professional qualities.

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