Źródła perswazji. Ethos i pathos w retoryce Wołodymyra Zełenskiego
Sources of persuasion. Ethos and pathos in the rhetoric of Volodymyr Zelensky

Summary/Abstract: The aim of the article is to analyze ethos and pathos in the rhetoric of the President of Ukraine, Volodymyr Zelensky. I analyzed 28 speeches delivered before theparliaments and National Assemblies of various countries in the first hundred days of the Russian-Ukrainian war. The results of the study show that Zelensky'srhetoric is geared toward arousing five affects: fear, compassion, anger, shame and sadness. The speaker's credibility, built both in and out of speech, is based oncompetence, trust and similarity to the recipient.

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