Управление на мотивацията. Прилагане на модел за мотивационна диагноза в университетска среда
Motivation management: applying a model for motivational diagnosis in a university environment

Author(s): Irina Topuzova
Subject(s): Social Sciences, Psychology, Organizational Psychology
Published by: Международно висше бизнес училище
Keywords: psychology; organizational psychology; motivation
Summary/Abstract: The book "Motivation Management: Applying a Model for Motivational Diagnosis in a University Environment" is based on the author's successfully defended dissertation, titled "Educational Reform and the Motivation of Academic Staff" in the professional field of 3.2 Psychology. It presents an in-depth study of work motivation among academic staff in Bulgarian higher education institutions, explored through the lens of organisational psychology and educational reforms. The primary goal of the book is to uncover the hierarchy of work motives in the university setting and examine the interconnections between determinants of motivation, job satisfaction, and organisational effectiveness. A particular emphasis is placed on the psychological aspects of motivation, analysing significant interactions between various components of motivational models, educational reforms, and workplace conditions. The book introduces an innovative model for motivational diagnosis that integrates concepts from work and organisational psychology with empirical analysis. This approach provides clear guidelines for improving motivation and efficiency within universities. It reveals the mechanisms underlying motivation and offers practical solutions for sustainable human resource management in the academic sector.

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