Market Analysis of FCEV Strategies for European OEMs
Market Analysis of FCEV Strategies for European OEMs

Author(s): Abdurrahman Bekar, Milan Fekete
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: FCEV market; OEM Europe; International automotive market; Fuel cell technology; Alternative drive infrastructure
Summary/Abstract: This paper assesses the potential feasibility of a stand-alone fuel cell electric vehicle market for Europe to be evaluated as a possible alternative to battery electric vehicles (BEVs) in the global automotive industry. Here, the availability of hydrogen as well as the potential of the infrastructure associated with a fuel cell strategy must be considered. Taking into account the internal and external situations in the area of geopolitics, raw material production and import dependencies as well as the social acceptance of fuel cell vehicles (FCEVs), an actual situation is to be derived that shows what opportunities FCEVs have in a European and international market. The aim is to make clear which entry barriers exist in the industry, but at the same time which potentials a European OEM entry has. As a result, it can be shown that an FCEV strategy in the current situation would theoretically be well achievable.

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