Strategic Approaches to Enhancing Business Communication Efficiency in the Era of Digital Transformation
Strategic Approaches to Enhancing Business Communication Efficiency in the Era of Digital Transformation

Author(s): Mirjana Tankosić, Ivana Ercegovac
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Business communication; Digital transformation; Communication strategies; Technology; Electronic Data Interchange (EDI)
Summary/Abstract: This paper presents a thorough analysis of strategic approaches designed to enhance business communication efficiency in the modern digital business landscape. Focused on tools like Electronic Data Interchange (EDI), the study aims to identify successful communication strategies adaptable to evolving technology, client needs, and market expectations. The research delves into practical approaches and innovations, offering diligent exploration to guide organizations in optimizing communication processes amid current challenges. Also, the paper highlights the significance of feedback in achieving communication efficiency and conducts an additional analysis of the ethical implications of employing new technologies in business communication. Concrete guidelines are provided for organizations to integrate effective communication strategies, explore opportunities to enhance efficiency, customer satisfaction, and achieve business goals. This comprehensive analysis aims to deepen understanding of contemporary challenges in business communication and provide guidance for successful management in a dynamic business environment.

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