Tourism Sector in the Crisis: An Evidence of Slovak Travel Agency Satur and Tourism Industry Practitioners from New York
Tourism Sector in the Crisis: An Evidence of Slovak Travel Agency Satur and Tourism Industry Practitioners from New York

Author(s): Yuanxin Li, Darina Saxunová
Subject(s): Social Sciences, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism business; COVID-19; Slovakia; Revenue decline; Tourism recovery; Flexible measurements against crisis; Satur; New York
Summary/Abstract: The tourism industry together with related industries have been attracting researchers’ focus since the outbreak of the COVID-19 crisis due to the immense pandemic impact on this sector. The objective of this chapter is to analyze the overall influence of the pandemic and post-pandemic period on the global tourism sector and the related industries in Slovakia. The authors have selected the example of a Slovak travel agency and investigated its financial performance during the time of the Covid-19 crisis, which experiences an extreme decline in total revenues. Besides, the authors consider an empirical example from a tourism practitioner in New York, who behaves actively and experiences a successful exchange against the shock of the crisis. The favorable news of recovery slowly appearing was the inspiration for the scientific paper which in the end makes suggestions and formulates potential expectations of the future sustainable development of the tourism industry.

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