Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha
Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha

Author(s): Rumen Draganov
Subject(s): Economy, Tourism
Published by: Международно висше бизнес училище
Keywords: cognitive analysis of tourism; generation α; tourists; excursionists
Summary/Abstract: The study evaluates the practices of applying the cognitive analysis of the information environment in tourism in a university environment in the analysis of data related to the presentation of the Bulgaria brand in the target and prospective markets. The research aims to show the total expenses for promoting and advertising Bulgaria in the country and abroad, using available and complicated data from the information environment. The study is based on a content analysis of documents, regulations, and relevant publications, combined with secondary data at national and European levels, and the contribution of generation α. The research results are helpful to teachers and students studying tourism, business and government administration to gain insight into the scale of the total costs related to the positioning of the Bulgaria brand. This paper presents new research project entitled “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, won in 2023 Competition for financial support of basic research projects, organized by the Bulgarian National Science Fund, part of the Ministry of Education and Science of the Republic of Bulgaria, Contract № KP-06-N75/17 from 15.12.2023, led by Chief Assist. Sonya Spasova, PhD.

• Details
• Contents