Социални медии. Влияние и потребление
Social Media. Impact and Usage

Author(s): Rumyana Pavlova, Dimitar Kirov
Subject(s): Social Sciences, Economy, Media studies, Business Economy / Management, Communication studies, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: social media; impact; usage; platforms; online users
Summary/Abstract: The current report examines the role of social media in the modern network society, analyzing its impact on users through two empirical researches and secondary data analysis. The first study explores social media usage patterns, while the second focuses on their effect on self-esteem and the emotional state of young users aged 15-25.

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