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The Differences between Generations in Consumer Behavior in the Service Sales Channel

Author(s): Marcin Lipowski / Language(s): English Issue: 2/2017

The article presents differences in behaviors of representatives of Baby Boomers, and Generations X and Y in the selection of service channel distribution at the search and purchase stages. The data were conducted by computer-assisted personal interview (CAPI). The study confirmed the oldest consumers’ preferences for the traditional contact in point of sales and increased use of on-line technology as consumer age declines.

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Sustainable Consumption in a Trap: Attitude-Behavior Gap and Its Rationalization

Author(s): Jolanta Zrałek / Language(s): English Issue: 2/2017

The main finding which derives from the research on sustainable consumption discloses that although consumers’ attitudes toward the concept of sustainability are positive, individuals relatively rarely follow sustainability rules in their daily life. This phenomenon called attitude-behavior gap has not been clearly explained. Some authors, relying on Ajzen’s theory of planned behavior, seek to clarify it through the lens of rationalization techniques. The objective of this article is to describe the phenomenon of attitude-behavior gap as well as to explain the techniques of rationalization and identify them on the example of Polish consumers. This goal is achieved by presenting the results of literature analysis and introducing selected outcomes of qualitative field research.

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How Positive Relationships at Work Stimulate the Innovation Orientation of Social Enterprises and For-Profit Organizations

Author(s): Agnieszka Furmańska-Maruszak,Joanna Wińska,Agata Sudolska,Aldona Glińska-Neweś / Language(s): English Issue: 3/2017

The aim of the paper has been to investigate how innovation orientation is determined by positive relationships at work (PRW) both in social enterprises and businesses. We used a questionnaire-based Computer Assisted Telephone Interview (CATI) on the sample of 200 Polish business organizations and 140 social economy enterprises. For the data analyses we applied descriptive statistics, the factor analysis and the hierarchical clustering with Ward’s method. The research proved that teams characterized by positive employee relationships are more innovation-oriented both in business and social enterprises, however, PRW have different attributes in social enterprises than in businesses. The most innovation-oriented teams in social enterprises are rather autocratically governed, while in business the innovation orientation is supported by the small power distance.

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Organizational Trust and Normative Commitment

Author(s): Monika Pec,Paulina Karp-Zawlik,Dagmara Lewicka / Language(s): English Issue: 3/2017

The purpose of this study is to investigate the impact of the institutional, vertical and horizontal trust upon normative and normative team commitment. The survey of 501 randomly selected employees was conducted in Poland. The method of multiple regression analysis was used in order to test hypotheses on the impact of different types of organizational trust on the normative and normative team commitment. The results indicate that the horizontal trust exerts the greatest influence on both types of normative commitment. Impact of institutional trust on normative team commitment has not been confirmed.

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Stres w pracy personelu medycznego psychiatrycznej opieki zdrowotnej – przegląd badań

Author(s): Anna Łuczak,Łukasz Baka,Andrzej Najmiec / Language(s): Polish Issue: 02/2018

Occupational stress is an important problem in occupational safety and health, which recent research at EU-OSH has shown. The effect of occupational stress is observed both in workers (e.g., psychological problems, depression, cardiovascular and musculoskeletal diseases, diabetes) and in enterprises (e.g., sick leave, employee turnover, decreased productivity). Most managers are aware of occupational stress in their companies; few companies have procedures for coping with it, though. This article presents a review of studies on the causes of occupational stress in medical staff at psychiatric and addiction treatment wards, who are in direct contact with patients. Those are considered to be special jobs, where exposure to stress is intrinsic.

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OPTIMAL CONTENT FOR WARNING MESSAGES TO ENHANCE CONSUMER DECISION MAKING AND REDUCE PROBLEM GAMBLING

Author(s): Sally M. Gainsbury / Language(s): English Issue: 3/2015

Warning messages for electronic gaming machines (EGMs) have been mandated to increase consumers’ ability to make informed rational decisions and reduce excessive gambling consumption. However existing warnings have limited effectiveness. This paper presents the results of the first in situ trial of dynamic warnings for EGMs to evaluate the impact of message content. A series of dynamic warning messages was displayed across EGMs in venues. Gamblers (N=667) completed surveys to assess message recall and impact on thoughts and behaviours. Participants recalled messages that encouraged self-appraisal to a greater extent than messages providing information. Both message types had a small impact on behaviour by reducing gambling consumption. Messages that specifically discuss money spent appear to have the greatest impact. Salient and effective warnings that interrupt continuous and excessive consumption can serve as the first line of defence in the prevention of harmful behaviours and impede consumers’ movement towards addiction.

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Syndróm vyhorenia v pomáhajúcich profesiách a osobnostné charakteristiky

Author(s): Stanislava Prítrská / Language(s): Slovak Issue: 3-4/2010

Burnout syndrome is an often discussed current topic that relates to people particularly in helping professions. The study’s aim is to point out reasons, coping and prevention of burnout in terms of person’s characteristics as described by a current psychology. We focus particular attention at structure of narcissistic personality and so called helper syndrome as it is described by W. Shmidbauer, as well we mention so called A-type behaviour and D-type behaviour. From person’s characteristics that assist to cope and prevent burnout syndrome we point out the B-type behaviour, a resistance in term of resilience, sense of coherence and personal hardiness, the positive self esteem, gratitude and hope.

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ZAHTEVI POSLA I RESURSI NA RADU KAO PREDIKTORI IZGARANJA NA RADU I RADNE ANGAŽOVANOSTI: GLAVNI I INTERAKTIVNI EFEKTI

Author(s): Vesna Radošević,Dragana Jelić,Jelena Matanović,Boris Popov / Language(s): Serbian Issue: 1/2018

The hypothetical model of the study was based on three similar theoretical models: Job demands-control, Job demands-control-support, and Job demands-resources, and it categorizes all jobs into four types: “active”, “high strain”, “low strain”, and “passive” job type. The main purpose of the current study was to determine whether there are significant main and interaction effects of job demands and job resources in predicting burnout and work engagement. The proposed hypotheses were tested with a cross-sectional design among 206 Serbian employes (63% women). Respondents completed Work characteristics questionnaire, Utrecht work engagement scale, and Work burnout scale. Results of ANOVA supported hypotheses regarding the main effect of job demands on burnout, as well as the main effect of job resources on both burnout and work engagement. All main effects were in the expected direction. However, contrary to the proposed hypotheses, none of the interaction effect was found significant. In terms of proposed hypothetical model, it has been shown that employees on the “active” and “low strain” jobs exhibited more work engagement comparing to those on “passive” and “high strain” jobs. Also, employees with the “low strain” job type scored lower on burnout comparing to those with other three types. Research findings were discussed in the context of proposed theoretical models. Finally, practical implications of the study were summarized, as well as future directions.

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Proekologiczne zachowania w fazie konsumpcji – zróśnicowanie postaw konsumenckich w świetle badań bezpośrednich

Author(s): Jolanta Zrałek / Language(s): Polish Issue: 32/2013

Reflections included in this paper concern this kind of pro-environmental consumer behaviors that occur in the household (in the course of products consumption). The main objective of the paper is to identify consumer attitudes toward the idea of environment friendly behaviors in the household and to single out and characterize groups of consumers homogeneous in terms of such attitudes. A basis for drawing conclusions in this topic is the information coming from a poll conducted in June 2012. All the 213 respondents are students of the University of Economics in Katowice.

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Wpływ technik sprzedaśy na decyzje zakupowe klientów w okresie kryzysu

Author(s): Małgorzata Gotowska,Agnieszka Bolińska,Tatiana Kuta / Language(s): Polish Issue: 32/2013

The paper presents an important and practical problem of the use of sales techniques and their influence on customers' purchasing decisions. At present, in a time of crisis, it is even more important because there is a search for techniques that will increase sales and consequently the amount of revenue and profits for companies. Conducted research consisted in individual interviews among customers, in order to obtain their opinions on the effect of sales techniques on their purchasing decisions.

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Nowe trendy w zachowaniach młodych konsumentów wyzwaniem dla współczesnego handlu

Author(s): Izabela Sowa / Language(s): Polish Issue: 32/2013

The occurrence of new trends in consumer behavior forces trade companies operating in the market of young consumers to respond to these changes. In their communication with young buyers, enterprises first of all refer to trends connected with virtualization of consumption, prosumption and tribalism. On the basics of conducted research there is presented the purchasing decision model of young consumer

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Istota i miejsce marki we współczesnym marketingu

Author(s): Izabela Ostrowska / Language(s): Polish Issue: 27/2012

The article presents the importance and the role they play in marketing the brand through the prism of contemporary Polish consumer behavior. Pointed out the reasons for selection of branded products and the benefits of having a well-known brand by the manufacturer. Also raised the problem of introducing the hypermarket’s own brand products and their impact on customer loyalty for brands.

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Relacje wewnętrzne w kreowaniu lojalności pracowników

Author(s): Krystyna Iwińska-Knop,Elżbieta Jadwiga Biesaga-Słomczewska / Language(s): Polish Issue: 26/2012

Customer orientation requires creating relations not only with external customers but also – and probably more importantly – with internal ones. The aim of the paper is to emphasize the importance of creation of internal relations when building employees’ loyalty. In particular, attention is paid to trust as a basis of Relationship Marketing as well as to all the activities which contribute to strengthening the relations inside organizations. Considerations are based on subject literature and knowledge of the authors.

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Zarządzanie zespołem wielokulturowym w kontekście rozwoju kreatywności

Author(s): Magdalena Sobocińska,Krystyna Mazurek-Łopacińska / Language(s): Polish Issue: 26/2012

In search for competitive advantage organizations more and more often relay on their employee's creativity. This includes companies with multicultural teams; especially that multiculturalism might be one of the sources of creativity. In this paper, features of culture of organization together with actions supporting development of creativity have been shown. Benefits of multicultural management implementation, based on cooperation, have been shown. Special attention has been put on strategies of handling problems which might arise in multicultural environment. The role of training and workshops in development of cultural sensitivity and intercultural competence has been underlined

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Zachowania młodych konsumentów – zakupy kompulsywne

Author(s): Karolina Ertmańska / Language(s): Polish Issue: 25/2012

Consumer compulsive buying has been an important area of study in consumer behavior research. The goal of this study was to describe this phenomenon, to identify factors causing such behaviors and to indicate the results of the preliminary studies conducted among young consumers. Youth can be a group of special interest in this field because compulsive buying disorder appears to be widespread and beginning in late adolescence or early youth.

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Rola kultury organizacyjnej w kreowaniu relacji w przedsiębiorstwach

Author(s): Agnieszka Budziewicz-Guźlecka / Language(s): Polish Issue: 25/2012

The paper indicates that the culture of an organization has a big influence on the creating the relationship between employees and knowledge management in the companies. However, whether employees are oriented towards knowledge management depends on the existing organizational culture in companies. The organizational culture has a significant influence and motivates employees to obtain information and then to use it in the organization.

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The perception of co-branding products by customers

Author(s): Magdalena Grębosz / Language(s): English Issue: 24/2012

Co-branding as the strategy of double branding of products when two distinct partners brand names are used on one product, can be good way of exploiting a brand, broadening its exposure and enhancing its message. In the paper the concept of co-branding with its types and objectives as well the perception of co-branding products by customers will be presented. The results of international and own research concerning the customers behaviours will be also analysed.

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Podejście strukturalne w badaniach usług na rynku telefonii mobilnej – modele apim

Author(s): Magdalena Kowalska-Musiał / Language(s): Polish Issue: 24/2012

APIM (Actor-Partner Interdependence Model) models belong to the group of psychological interactive analyses that enable the identification of the emergent properties of relations that result from the modeling of interdependent structural indicators such as actor’s , partner’s and interaction effects. The purpose of the paper is to present the APIM modeling of the mobile phone market as a necessity to extend the classic approach to market research in the evolving environment of companies and organizations.

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Zmiany w zachowaniach klientów

Author(s): Aneta Kisiel / Language(s): Polish Issue: 22/2011

The knowledge of the way in which a client will behave is necessary to understand the differences between clients. The knowledge on clients' behaviour allows fulfilling their expectations more competently. In the face of fast rate of changes determining the directions of the development of contemporary organizations these changes do not omit clients. These are clients who determine further direction of a company in a considerable way. That is why ignoring changes, which happen in their behaviour is not appropriate. The purpose of this article is an attempt to present selected aspects of changes in clients' behaviour because especially nowadays the ability to pay attention to the most important issues in this field is required.

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Zachowania i postawy wobec wybranych aspektów konsumpcji w zależności od deklarowanego stylu życia na przykładzie mieszkańców regionu Zachodniopomorskiego

Author(s): Krzysztof Błoński / Language(s): Polish Issue: 16/2010

The paper presents selected results of surveys conducted among the citizens of the West Pomeranian region, which aimed to identify the changes in household consumption. Amongst others the following research problems were posed in the research: identification of lifestyle, consumer behaviours, attitudes, places and ways of satisfying their needs. The results of the conducted research, presented in the article, outline the possibility of identifying five different styles of life among the citizens of the West Pomeranian region. In their description included were the attitudes towards selected aspects of consumer behaviour, and the differences and similarities in the ways of satisfying the selected groups of needs.

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