Social Well-Being of Trading Leaders – Dimension Assessment
Social Well-Being of Trading Leaders – Dimension Assessment

Author(s): Lucia Zbihlejová, Zuzana Birknerová
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Well-Being; Trader; Customer; Dimensions; Keyes
Summary/Abstract: Currently in the field of management and psychology, when the economic growth changes rapidly, work in trade is becoming more and more challenging and places demands on trading leaders to synergistically combine the theoretical and practical knowledge and experience in the aforementioned field. The feeling of personal well-being comprises life satisfaction, positive emotions and happiness. It is closely associated with the fact that an individual feels healthy, educated, with high self-esteem and work ethic. Therefore, the paper aims to assess the necessity of social well-being in the work of trading leaders. The main research objective is to determine the existence of statistically significant differences in the assessment of the dimensions of social well-being between customers and trading leaders. The focus is on the following dimensions of social well-being by Keyes and Lopez (2002): Social integration, Social acceptance, Social contribution, Social actualization, and Social coherence. Based on statistical analyses in the statistical software SPSS22, statistically significant differences in assessing the dimensions of social well-being in trade between customers and trading leaders were identified. It can be concluded that trading leaders perceive social well-being more intensely and are more aware of its necessity than customers, which may represent a possible suggestion for deeper research into this current topic.

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