The Role and Importance of Women in the Revitalization of Intangible Heritage in Order to Maintain the Competitiveness of the Destination
The Role and Importance of Women in the Revitalization of Intangible Heritage in Order to Maintain the Competitiveness of the Destination

Author(s): Dijana Vuković, Sanja Varlaj, Sara Simić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Lacemakers; Lepoglav lace; Women’s heritage; Craftsmanship; Gender
Summary/Abstract: Within the Croatian intangible cultural heritage, traditions and customs, due to their specific functions, occupy a unique place in tourism. The oral transmission of tradition, the culture of memory is manifested in the contemporary application of traditional customs as the most vital model of duration, regardless of the new way of life in which traditional customs have lost their significance. This paper aims to highlight women’s role in tradition’s transference - a practice that belongs to women within the framework of intangible cultural heritage, but also female creativity which is closely related to sustainable tourism. Protected cultural goods of intangible heritage represent forms of cultural expression of particular importance in a certain area. Their historical roots testify to their exceptional value from a historical, artistic, ethnographic, sociological, anthropological, linguistic, or literary point of view. Intangible cultural heritage, which is passed down from generation to generation, provides a sense of identity and continuity and thus promotes respect for cultural diversity and human creativity. The paper aims to point out the role of intangible cultural heritage as a generator of destination development and the active role of women.

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