Impact of Electronic Data Interchange on Business Communication and Communication Strategy Evolution in the Digital Age
Impact of Electronic Data Interchange on Business Communication and Communication Strategy Evolution in the Digital Age

Author(s): Mirjana Tankosić, Ivana Ercegovac
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Business communication; Digital transformation; Communication strategies; Digital media; Electronic Data Interchange (EDI)
Summary/Abstract: The research focuses on strategic approaches employed by businesses to enhance communication efficiency amidst the pervasive digital metamorphosis, with a primary emphasis on the role of EDI. The study unfolds in two dimensions: first, the optimization of communication channels through EDI, emphasizing accelerated information flow, reduced errors, and strengthened relationships. Second, it delves into personalized communication in the digital transformation era, revealing how companies leverage EDI for tailored messages, heightening customer engagement and conversion rates. The study explores the evolving role of communication professionals, emphasizing the acquisition of data analysis skills in a data-driven business environment. The paper introduces a specialized algorithm to illuminate the intricacies of the EDI process, providing a systematic approach to grasp the electronic organization, translation, and transmission of data. It underscores the importance of cybersecurity, especially in handling sensitive data in increased digital interactions. The study offers guidance on enhancing communication strategies amid ongoing digitization.

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