Digital Transformation and Its Influence on Governance: Insights from Moroccan Service Sector SMEs
Digital Transformation and Its Influence on Governance: Insights from Moroccan Service Sector SMEs

Author(s): Hama Ahmed, Karim Khaddouj
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digital transformation; Governance; SMEs; Service sector; Morocco; Structural equation modeling; Survey; Leadership; Technological adoption
Summary/Abstract: The current digital era presents both challenges and opportunities for businesses worldwide. This research delves into the relationship between digital transformation and the governance of Small and Medium-sized Enterprises (SMEs) in the Moroccan service sector. Utilizing responses from a survey of leaders from 200 SMEs throughout Morocco, the study employs Structural Equation Modeling (SEM) to elucidate the intricate relationships. The results indicate a notable link between the adoption of digital strategies and improved governance. Yet, hurdles such as integrating technology and enhancing employee skills remain. This paper provides a deeper understanding of the nexus between digital transformation and governance, spotlighting the distinct context of Moroccan SMEs.

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