Differences in Household Intentions for Sustainable Food Consumption
Differences in Household Intentions for Sustainable Food Consumption

Author(s): Maria Kehayova-Stoycheva, Svilen Ivanov
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Sustainable food consumption; Household intentions; Sustainability
Summary/Abstract: The main purpose of this paper is to present part of the results of a survey carried out on the territory of Bulgaria among the households of three Bulgarian cities. The research was conducted in two waves and covered 2,117 Bulgarian households, with the data collected through a survey. The focus of the presented results falls on examining the relationships between some demographic characteristics such as income, education, dwelling size, place of residence, household size, household life cycle, and intentions to consume sustainably produced food. The results of the study show the existence of relationships that can be analyzed. The revealed, albeit weak, regional differences in the intentions of households from the three cities to consume sustainably produced food and food products can be used in the construction of marketing strategies and tools aimed at stimulating the consumption of sustainably produced food products.

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