Banking at a Turning Point
Banking at a Turning Point

Author(s): Vladimir Mladenović, Milica Krulj-Mladenović, Danilo Obradović, Dobrica Radovanović
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Banking; Internet; Cards; Mobile banking
Summary/Abstract: This paper will show modern banking products which, by all parameters, will eventually lead to the total transformation of banking operations into electronic form, whether desired or not - it’s only a matter of time. A SWOT analysis will show the current state of the banking market and where it is heading. The expansion of modern products in banking has already begun, and no one can predict the extent to which it will continue. We can only wait and see how much traditional banking will manage to cope with the pressures brought by the introduction of innovations into their communication system.

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