Innovation in the Tourism Sector – Case of Vlore Municipality
Innovation in the Tourism Sector – Case of Vlore Municipality

Author(s): Brikena Sika
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism industry; Innovative strategies; Development
Summary/Abstract: The rapid development of tourism in Albania has brought not only positive economic consequences, but at the same time, it has also brought out the problems and challenges of the future. Since Vlora represents one of the most important tourist destinations in Albania, this article deals with these problems and challenges for this tourist destination. Tourism represents one of the most significant alternatives for the sustainable and long-term use of these values, and the general social-economic development of the country, especially in unfavorable economic times. This is the reason that tourism was one of the priority sectors in the attention of almost all governments of the post-communist period. In addition, tourism continues to remain one of the most underdeveloped sectors in our country. This article is based on primary data collected from a sample survey of this tourist destination. The article closes with the relevant conclusions.

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